Top 6 Heritage Approaches To Men’s Casual ClothingApril 18, 2018
As fabrics go, corduroy is underrated. It not only looks good, but it feels good and is hardwearing too – the holy trinity of menswear. But after being adopted by those in cerebral professions (and tragically, Jeremy Clarkson) it’s a pretty hard sell for most men.
Killing it in corduroy is all about unpredictability, a fact not lost on The Cords & Co, a brand which has dedicated itself to the tough stuff. Design director Linnéa Bach Gärde explains the new-found look of an old favourite: “In our debut collection the silhouette of corduroy is simple and classic but references utilitarian and military wear. The signature pieces are the reinvented iconic garments such as the biker jacket and the fishtail parka. We’ve also taken classic jersey pieces flipped into corduroy.” It’s official then, cord has well and truly jumped out of its lane.
Luckily, the corduroy revival is happening all over the high street, meaning that getting creative with the fabric is a cinch. A cord take on a denim trucker jacket will pair perfectly with your go-to black jeans. Or if you’re feeling braver, a corduroy sweatshirt is also a strong shout. Just don’t double up – remember that the main rule of the heritage trend is that you can have too much of a good thing.