Credit To: Roberta Naas
Both Rolex and Omega watch brands had a presence at this past weekend’s PGA Championship in St. Louis, where Omega is the Official timekeeper of the event – with clocks and scoreboards all over the course. The brand’s golf ambassadors – Sergio Garcia, Tommy Fleetwood and Rory McIlroy – also played the tournament. However, it is Rolex that ended up having a huge presence when the trophy was awarded to golfer Brooks Koepka, winner of the 100th PGA Championship. He is one of Rolex’s New Guard of golf brand ambassadors, and, while he does not wear his watch during play, he donned a Rolex to accept the trophy.
Koepka is one of the up-and-comer players that are taking the courses by storm. In the finals in the PGA Championship, he bested Tiger woods, who is also a Rolex brand ambassador, in a pressure-filled ending to take the win with a two-stroke victory. This win for Koepka marks three major championships under his belt already at the age of 28. Koepka has been seen wearing several different Rolex watches, but it looks like yesterday he donned the highly technical Rolex Sky-Dweller watch when he accepted the coveted Wanamaker Trophy at Bellerive Country Club.
The Rolex Sky-Dweller watch was first introduced to the world in 2012 and holds between 11 and 14 patents depending on the version. It offers time at a glance around the world. Crafted in Rolex’s proprietary Everose gold with Oyster bracelet, this version has a dark rhodium dial with center ring for the 24-hour disk that distinguishes between day and night time in the second time zone.
Throughout the PGA Championship, there were several Rolex brand ambassadors on the course during the PGA Championships over the past weekend, including Jordan Spieth, Justin Thomas, and Jon Rahm, among others. Rolex has been a leader in golf since for more than 50 years, and is a top sponsor of some of the most important tours globally, including The President’s Cup and The Open, where it has been the official timekeeper for 30 years.
Rolex was not the Official Timekeeper of the PGA Championships this past weekend, however. That role belongs to Omega, which has been an Official Patron of the PGA of America since 2011. Omega’s golf brand ambassadors, including Garcia and McIlroy (who each wear the $5,400 Omega Seamaster Aqua Terra Golf watch) opened the week of the PGA with a special 100 -yard shot at the historic Gateway Arch National Park to honor the 100th anniversary of the event.
Audemars Piguet also had some brand ambassadors on the course this past weekend, including Ian Poulter, who came a little late to Bellerive. The British golfer owns several Audemars Piguet watches, including the Royal Oak Concept GMT Tourbillon that was newly unveiled this year.