To discuss the millennial diet and millennial diet trends, it is very important to first establish a proper definition of millennial. “Millennial” is the term used for the individuals born in between the time period of 1980- early 2000’s. This group of people has the power and authority to define and establish the eating trends of the society, the items available in the grocery stores and the dishes being prepared and presented in the restaurants due to them being the largest age demographic.
This group of individuals also referred to as the generation X, have the authority to define diet trends and patterns for the society. Millennial currently are either starting families, starting their careers or are college students. They make up a large part of the working sector and their choices and preferences are regarded and valued by the manufacturers.
Typical millennial diet majorly revolves around quick, safe and healthy options. The millennial diet plan is mainly a mix of healthy options, food that is good for the body and soul. Another pattern observed in the new millennial diet is their openness towards trying different options. They don’t stick to a single and typical eating pattern. Theirare predominantly influenced by the choices and perceptions presented to them by bloggers, social media accounts, online professionals and websites.
To sum up, briefly the choices made by the millennial population and the expectations they have from the production companies, let’s consider the following pointers:
- Quick and Easy: Nowadays, everyone is in a rush. Rush to complete tasks, meet deadlines and achieve goals. In this scenario, millennial prefer food options and services that are quick and easy. Services like delivery services, pre-prepared food, meal kits, and online ordering have boomed over the past decade. The main reason behind the rapid progress of fast and easy food and services is the intention of time and cost-effectiveness.
- Snacks: Generation X is short on time. So much to do and so little time. Preparing large meals and then cooking them is a task the majority avoids. Snacks and on the go food is always a priority. Is it healthy snacking in terms of fruits and salads or not so healthy junk food, processed food options and the all famous carbonate beverages, on top being the millennial diet coke?
- Organic and true Food: Millennials are more aware and educated regarding the food choices they make. They want the producers to speak and deliver food that is true and organic. As per a recent survey, a major shift has been witnessed towards choices made by the youngsters.